Rizen
Plain notes on websites, search and the small business side of running one, written from Perryopolis for southwestern Pennsylvania.

The visitor already needs you. Something on the page talked them out of it. Seven things that do that on trade websites across the Mon Valley, and the plain fix for each.

Someone new to town is on your website on a Saturday night, deciding whether to come tomorrow. Here is what they are looking for, and where most church sites hide it.

A homeowner with no heat is not reading your mission statement. The ten things that turn that visit into a call, from Peters Township to Uniontown.

For an HVAC tech in Hempfield or a roofer in Latrobe, the Google Business Profile does more work than the website. Here is how to set it up so it actually brings calls.

The domain is the one thing that is genuinely hard to get back. Four questions to ask whoever is about to register it for you.