Rizen
Notes from the field: plain writing on websites, local search and the business side of running one, from Perryopolis for Pittsburgh, the Mon Valley and Southwestern Pennsylvania.

A homeowner with no heat is not reading your mission statement. The ten things that turn that visit into a call, from Peters Township to Uniontown.

For an HVAC tech in Hempfield or a roofer in Latrobe, the Google Business Profile does more work than the website. Here is how to set it up so it actually brings calls.

The domain is the one thing that is genuinely hard to get back. Four questions to ask whoever is about to register it for you.