Branding and logo design

A mark, a palette, and files a printer can actually use.

Logos, type and color drawn for the places your business actually shows up: the truck door, the yard sign, the menu board, the invoice, and the phone screen. Working files handed over, not just a picture of a logo.

Tell us what you need Two tiers, fixed prices
7The short version

Most small business logos were made in ten minutes and it shows.

A logo pulled off a generator looks fine on a screen and falls apart on a sign, a shirt and a vehicle wrap. We draw yours properly, test it everywhere it will live, and hand you the files and the rules so the next person who touches it cannot break it.

8What you get

What a Rizen brand includes.

A logo drawn properly

We start with how your name sounds and what your business does, then draw. Not a stock icon with your name beside it. You see three directions, we refine one, and the final mark is tested at the size of a favicon and the size of a billboard before it is called done. You get it in every format a printer, a sign shop, a wrap company or a web developer will ever ask for: vector, PNG, SVG, full color, one color, reversed.

A typeface pairing you are licensed to use

Fonts are software and most are licensed. We pick a pairing that matches your mark, check that it reads at menu-board distance and on a phone, and make sure you have the license for what you will use it for. No surprise letters from a type foundry.

A color palette with the contrast checked

Your colors are chosen for print and screen together, with the exact values written down, and the contrast checked so text stays readable for everyone, including the customer with older eyes reading your sign at dusk.

Applied pieces

In the full identity tier we design the pieces you will actually use: social profile images, letterhead or an invoice template, signage artwork, a slide template, business cards, and the vehicle layout if you have a truck. Each one proves the system works before you pay a printer to find out.

A brand guide anybody can follow

A short written guide covering the mark, its clear space, the colors, the type, the voice, and what not to do. When your nephew offers to make a flyer, you hand him the guide.

Working files, handed over

You own everything. The source files, the fonts list, the color values and the guide are yours at the end, in a folder you can give to anyone.

9How it runs

Three to five weeks, three rounds.

1

A conversation about the business

Who you serve, who you compete with, what you want people to feel when the truck pulls up. We also collect everything you have now, even the parts you hate.

2

Three directions

Three distinct logo directions, each shown on real things: a sign, a shirt, a phone screen, an invoice. You pick one, or a mix.

3

Refinement

We refine the chosen direction, settle the type and the colors, and test the whole system at every size it will live at.

4

Files, guide and handover

Every format, the applied pieces, the written guide, and a short call to walk you through using it all.

10Pricing

Two tiers.

Both hand you the files, not just a picture of a logo. Half up front, the rest at handover.

Logo and type
$650
One time, half up front
  • A logo drawn properly, in every format you will need
  • A typeface pairing, licensed for what you will use it for
  • A color palette with the contrast checked
  • A one page sheet so nobody has to guess
Start with a logo
Full identity
$1,450
One time, half up front
  • Everything in logo and type
  • Applied pieces: social profiles, letterhead or invoice, signage artwork, slide template, vehicle layout
  • A written brand guide covering voice, imagery and the rules
  • Working files handed over, not just exports
Build the identity
11Questions

Questions about branding.

How much does a logo cost for a small business?

Our logo and type package is $650 and the full identity is $1,450, both fixed. Logo generators cost less and look like it on a sign. Agencies in Pittsburgh often charge several times more for a similar scope.

I already have a logo. Can you just clean it up?

Often yes. If the idea is sound and the execution is rough, we redraw it properly, fix the type and colors, and produce the files. If the idea does not hold up, we tell you and show you why.

What files will I get?

Vector files (AI, EPS, PDF, SVG), high resolution PNGs with transparent backgrounds, full color, one color and reversed versions, a favicon set for the website, and the source files. Everything a printer, sign shop or developer will ask for.

Do you do vehicle wraps and signs?

We design the artwork and hand it to your wrap or sign company in the format they need. We work with several shops around Pittsburgh and the Mon Valley and can recommend one.

Does the brand come with the website?

It can. Most of our branding projects run alongside a website build, and the two are quoted together. It can also stand on its own.

12Start

Show us what you have now.

Send the current logo, the truck, the sign, whatever exists. We will tell you honestly whether it needs a redraw or a rebuild.

hello@getrizen.com(877) 412-1233
Start a project

Tell us about your business.

One sentence is usually enough for us to say whether we can help, roughly what it would cost, and whether you actually need us. We reply within one business day, from a person.

We do not sell, share or add you to a list.

Thanks. That is with us, and you will get a reply from a person within one business day.